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2nd Annual Strategic Internal Communications for Health Care
September 12 - 14, 2017
Philadelphia, PA
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Tuesday, September 12 • 8:30am - 10:30am
WORKSHOP A: A Step-By-Step Process To Link Your Communications To Organizational Strategy And Measure Its Impact
Sinickas Communications, Inc.

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It’s hard to connect our work with our organization’s desired results unless we plan our communication strategies from the beginning to help deliver those results. This workshop will give you an easy-to-follow, step-by-step process to connect communication to business goals—and then prove the value of the communication.


Specifically, in this session, you will learn the difference between communicating about an organizational strategy and communicating in a way that actually fulfills the strategy—sometimes without even mentioning the strategy itself.


You will also be provided with a step-by-step process for engaging your executive management in communication planning in a way that feels like other, logical business processes they are comfortable with, including:


  • Determining which stakeholder groups are most important in helping to achieve a particular goal
  • Identifying the ideal behaviors for each stakeholder group to reach the goal
  • Discovering through informal research which knowledge and attitude messages are contributing to the current (incorrect) behaviors and which messages would better motivate the ideal behaviors 
  • Choosing the best channels for the ideal knowledge and attitude messages
  • Setting measurable objectives for the messages and channels
  • Developing measures that will connect your communications with achievement of the ideal behaviors and organizational goals


Angela Sinickas, CEO

Sinickas Communications, Inc.

avatar for Angela Sinickas

Angela Sinickas

CEO, Sinickas Communications, Inc.
Angela Sinickas, M.S., ABC, has been the CEO of Sinickas Communications, Inc. since she started her consulting firm in 2000. A pioneer in the field of measurably successful employee communication, Angela Sinickas has been measuring the effectiveness of communication since 1981. She is the author of the manual How to Measure Your Communication Programs and over 150 articles in professional journals, including the Harvard Management Communication Letter. She has trained communicators in 32 countries and been an adjunct instructor for four universities. Angela has been an organizational communicator since 1974, working in the public and private sectors: Principal and Communication Practice Leader, William M. Mercer, Incorporated Vice President of Communication, Secomerica, Inc. Communication Consultant and Unit Leader, Hewitt Associates Manager of Internal Communication, Chicago Tribune Company Editor, Public Information Officer, and Assistant Director, University of Illinois Medical... Read More →

Tuesday September 12, 2017 8:30am - 10:30am
Wyndham Philadelphia Historic District 400 Arch St. Philadelphia, PA 19106