2nd Annual Strategic Internal Communications for Health Care
September 12 - 14, 2017
Philadelphia, PA
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Thursday, September 14 • 10:55am - 11:30am
Communication Culture: How An Organization’s Culture Is Shaped By Its Internal Communication Strategy

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A great deal of effort goes into defining and executing a company’s culture – from employee engagement initiatives to total rewards packages to the system hierarchy, all aspects of a company are purposefully designed to deliver a prescribed and consistent experience for employees. But what happens when a company’s internal communication strategy, often times an afterthought, isn’t designed to support and cement that culture? And what can you do when you realize that your company’s culture is being unintentionally derailed by its internal communication practices?


Learn the critical importance of having internal communication strategies woven into the cultural landscape of your organization, including how to:


  • Design an effective internal communication strategy that compliments your organization’s mission, vision and values, delivers on your brand promise and develops internal brand ambassadors without using any kind of social media
  • Uncover missed opportunities to strengthen your organization’s culture
  • Find your voice – your organization’s communication style, channels, messaging, tone and pace all lead to a single collective perception by your employees



Tonya Hurst, Manager, Internal Communications


avatar for Tonya Hurst

Tonya Hurst

Manager, Internal Communications, TriHealth
Tonya Hurst is the Internal Communications Manager at TriHealth, a $2 billion health system headquartered in Cincinnati, OH. With over 13,000 team members, physicians and volunteers spread across 140 locations, she rallied the entire organization around a complete cultural transformation... Read More →

Thursday September 14, 2017 10:55am - 11:30am EDT
Wyndham Philadelphia Historic District 400 Arch St. Philadelphia, PA 19106