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2nd Annual Strategic Internal Communications for Health Care
September 12 - 14, 2017
Philadelphia, PA
http://bit.ly/2pHqDi5
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Wednesday, September 13 • 2:15pm - 2:50pm
Creating A Storytelling Strategy To Share Organizational Information And Boost Employee Engagement
Cleveland Clinic

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Whether your hospital is trying to improve safety or implement a new business strategy, executive leaders look to employee communications to rally employee understanding and support. 

 

Challenge accepted.

 

To engage and inspire your employees, go behind the scenes to the employees who are making a difference and tell their story. Because people tend to remember and respond to stories, this approach puts employees at the center—where they belong.

 

This session will provide you with key tactics to create a storytelling strategy that aligns content with your organization’s goals and helps employees feel recognized for their contributions, including how to:

 

  • Solicit stories from managers and employees
  • Ensure your stories make an emotional connection with readers
  • Encourage interaction, engagement and social sharing of your content
  • Encourage employees to continuously reach organizational goals
  • Inspire organizational pride

 

 

Rosemary Halun, Sr. Director, Internal Communications

Cleveland Clinic 


Speakers
avatar for Rosemary Halun

Rosemary Halun

Sr. Director, Internal Communications, Cleveland Clinic
Senior internal communications professional with proven track record in developing innovative strategies to drive engagement and alignment to business priorities. Background in marketing communications, community and media relations.



Wednesday September 13, 2017 2:15pm - 2:50pm
Wyndham Philadelphia Historic District 400 Arch St. Philadelphia, PA 19106