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2nd Annual Strategic Internal Communications for Health Care
September 12 - 14, 2017
Philadelphia, PA
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Wednesday, September 13 • 3:45pm - 4:20pm
How To Activate Employees As Advocates On Social And Digital Channels
inVentiv Health

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An effective employee advocacy program can greatly enhance traditional and social corporate communications efforts. Sometimes companies are reluctant to embrace employee advocacy because they’re afraid employees won’t share content. Conversely, employees are nervous about using their personal social and digital channels to engage with their employer.


This session will answer key questions like what is employee advocacy, its benefits to an organization’s communication strategy and overall reputation, as well as tips and tactics to start your own employee advocacy program. Following this discussion, you’ll gain an understanding on:


  • How to inform, educate and engage employees at the start of an employee advocacy program and over time
  • Why most companies fail and watch-outs to avoid 
  • Social and digital tools that can help you with your employee advocacy program


Alex Ferrara, Director, Corporate Communications

inVentiv Health

avatar for Alex Ferrara

Alex Ferrara

Director, Corporate Communications, INC Research/inVentiv Health
Alexandra “Alex” Ferrara is a Director at INC Research/inVentiv Health, a global biopharmaceutical solutions organization, where she leads corporate communications strategy for a portfolio of pharmaceutical, medical device and biotechnology companies. Her therapeutic expertise spans oncology, CNS disorders, cardiovascular health and addiction. Previously, Alex led C-Suite thought leadership strategy and research at Weber Shandwick, with a focus on commercial payers and large cap pharmaceutical companies. Alex has helped executives identify differentiated thought leadership platforms to increase their executive equity and enhance corporate reputation by placing them at elite speaking engagements, organizing top-tier media opportunities and developing original content. Earlier, she was a Senior Associate at The Glover Park Group executing public affairs strategies for financial institutions, healthcare companies and advising sovereign governments on US political, regulatory and trade... Read More →

Wednesday September 13, 2017 3:45pm - 4:20pm
Wyndham Philadelphia Historic District 400 Arch St. Philadelphia, PA 19106